Wednesday, July 27, 2011

Does Your Business's Online Profile Need Improvement?

It is crucial to make sure that your online profile has completely accurate information so that customers can easily find you and are presented with a current profile. Many prospective customers do their research online and all information should be up-to-date. This includes the right phone number and location, but also an easily navigated web page. Customers can quickly be turned away if they can’t find what they are looking for in a short amount of time.

To first ensure that everything is up-to-date, type your company name into multiple search engines to see what comes up. Check your Place Page on Google as well. You can register with the Google Local Business Center to create and/or edit your page. Besides search engines, all social networks should be verified as well. Finally, look for business reviews on Yelp or similar sites. Responding to reviews, whether they were positive or negative, is valuable customer service.

Making certain that your business is being represented correctly and consistently helps create a professional outlook for your company. More than ever, future customers are using the Internet to look for information.

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