Wednesday, April 20, 2011

QR Codes Gaining Popularity

A QR (Quick Response) Code, as shown below, is essentially a storage center for up to 4000 characters. With a QR reader app on your Smartphone, you can scan the image and be redirected to various options (contact info, emails, etc). Lately an increasing number of businesses are attaching QR codes to business cards, flyers, and other materials.

The purpose of a QR code depends on your creativity and what information you want to provide your audience with access to. Real estate companies have been placing QR codes on their “For Sale” signs, which when scanned, takes you to the MLS listing. The opportunities are innumerable, and sites like qrstuff.com can help you create, print, and embed your own QR codes at no cost.

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